About the course
Brand management is critical to a business's success, as it directly affects its long-term growth and profitability. Therefore, it's essential to have effective strategies in place.
If you're pursuing a career in brand management, you'll be responsible for creating and maintaining positive perceptions of your brand among customers. This requires developing strategies to positively promote your organisation's products and services.
By joining the Brand Management online short course from the University of Cape Town (UCT), you'll have the opportunity to learn from some of the best and brightest minds in South Africa's marketing industry. These professionals will equip you with the tools and strategies necessary to excel in a digital and social media-driven landscape. With these skills, you can advance your brand management career and help your organisation succeed in the competitive marketplace.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: The fundamentals of branding and personal branding
- Module 2: The value of brand equity and personal branding
- Module 3: Managing a brand's identity
- Module 4: Positioning and differentiating a brand
- Module 5: Brand contact planning and management
- Module 6: Supporting brands through marketing communication
- Module 7: Brand reputation
- Module 8: Brand growth strategies
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Brand Management
ENROL & PAY WITH GETSMARTER
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