Business Development Management

About the course

The concept of business development differs among organisations, and the discipline can involve a broad range of skills and focus areas. Regardless of the industry or product, the ability to drive growth through business development is critical to any organisation’s success.

The University of Cape Town’s (UCT) online short course in Business Development Management focuses on creating long-term value for organisations through the three stages of business development: pre-sales, pitch, and post-sales. By analysing case studies and focusing on practical outcomes, students acquire hard and soft skills and strategies to stimulate growth in their organisations.

By understanding the significance of business development in your organisation, you'll be able to pursue long-term value creation for products and current and prospective clients.

Course content

• Orientation module: Welcome to your Online Campus
• Module 1: Understanding my business model and context
• Module 2: Sources of business revenue: The customer and product
• Module 3: The pitch and negotiation
• Module 4: Relationship management and influence
• Module 5: Programme management for business development professionals
• Module 6: Strategic innovation for the 21st century

Registration

This course is offered by GetSmarter. Enrol and pay directly with the course provider.

More information

Business Development Management

 

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