About the course
The concept of business development differs among organisations, and the discipline can involve a broad range of skills and focus areas. Regardless of the industry or product, the ability to drive growth through business development is critical to any organisation’s success.
The University of Cape Town’s (UCT) online short course in Business Development Management focuses on creating long-term value for organisations through the three stages of business development: pre-sales, pitch, and post-sales. By analysing case studies and focusing on practical outcomes, students acquire hard and soft skills and strategies to stimulate growth in their organisations.
By understanding the significance of business development in your organisation, you'll be able to pursue long-term value creation for products and current and prospective clients.
This course is ideal for professionals in business development, account management, or relationship management roles. It's also well-suited for individuals who wish to enhance their negotiation and pitching abilities, particularly those responsible for meeting sales targets. Aspiring business development professionals can also use the course to boost their resumes and gain university recognition.
Since business development is a broad discipline that spans various aspects of business, this course is relevant to professionals across all industries and markets, irrespective of the nature of their organisations.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Understanding my business model and context
- Module 2: Sources of business revenue: The customer and product
- Module 3: The pitch and negotiation
- Module 4: Relationship management and influence
- Module 5: Programme management for business development professionals
- Module 6: Strategic innovation for the 21st century
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Phone: +27 (0)21 100 6668
Email: admissions@getsmarter.com
Business Development Management
ENROL & PAY WITH GETSMARTER
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