Communication and Influence in the Digital Age

About the course

In an ever-evolving global and local landscape, where individuals must navigate constant change and an abundance of information, the importance of effective communication cannot be overstated. The swift and public nature of digital communication means that a single misstep can result in a loss of credibility, impacting both individuals and companies.

The University of Cape Town (UCT) offers the Communication and Influence in the Digital Age online short course, which delves into traditional communication skills adapted for today's interconnected and technology-driven world. Led by UCT's esteemed faculty and subject matter experts, you will acquire the skills needed to communicate effectively with your teams, stakeholders and digital audience, ultimately enhancing trust, clarity, and goodwill.

Throughout the course, you will gain insights into navigating the current communication landscape by honing your critical thinking, persuasion, storytelling, cultural awareness, interpersonal communication, presentation, and crisis management abilities – all of which are essential for achieving influence and successful communication.

Course content

• Orientation module: Welcome to your Online Campus
• Module 1: The current communications landscape
• Module 2: Critical thinking: Avoiding miscommunication
• Module 3: Persuasive communication
• Module 4: Communicating with influence: Strategies and techniques
• Module 5: Communication as an investment in leadership and ethics
• Module 6: Crisis communication and reputation management

Registration

This course is offered by GetSmarter. Enrol and pay directly with the course provider.

More information

Communication and Influence in the Digital Age

 

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