Copywriting for Digital Marketing

About the course

A skilled copywriter can significantly boost the success of an organisation's online marketing materials. A copywriter's role is to create compelling and persuasive content that captivates the audience and motivates them to act, and the Copywriting for Digital Marketing online short course from the University of Cape Town (UCT) will prepare you for this challenge.

In this copywriting course, guided by an industry expert, you will learn the best practices and techniques for writing copy. You'll learn to write engaging and persuasive copy, headlines, and calls-to-action for various online platforms and develop an effective content marketing plan. You'll also discover how to modify copy to optimise search engine rankings and how to price copywriting services.

With the skills to craft copy in the ever-changing digital landscape, you'll be an invaluable asset to any company that wants to distinguish its brand or business online.

Course content

• Orientation module: Welcome to your Online Campus
• Module 1: Introduction to online copywriting
• Module 2: Online copywriting best practices and techniques
• Module 3: Headlines, calls-to-action, and persuasive copy
• Module 4: Copy for social media and content marketing
• Module 5: Copywriting for search engine optimisation (SEO)
• Module 6: Pricing strategies and quoting clients

Registration

This course is offered by GetSmarter. Enrol and pay directly with the course provider.

More information

Copywriting for Digital Marketing

 

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