A strong digital marketing plan is crucial to stay competitive and visible in the modern market. The University of Cape Town (UCT) Digital Marketing online short course explores how digital marketing shapes organisations’ ability to connect and resonate with their audiences in the digital realm, ultimately driving business objectives. Framed within the distinctive social context of South Africa, this course navigates the essential components of an efficient digital marketing strategy, recognising the necessity for a nuanced approach. Over six weeks, you’ll gain valuable insights and practical tools to implement industry best practices across various digital marketing facets. Among other topics, you’ll explore website development, content creation, and social media promotions.You’ll also gain an in-depth understanding of the impact of web analytics and search engine optimization (SEO), the core elements of a successful content marketing strategy, and the evolution of online advertising. Additionally, you’ll dive into the strategic role of influencer marketing within the broader digital marketing strategy. Through exposure to research, case studies, and insights from Dr Nqobile Bundwini, the Course Convener, you’ll be able to craft and launch a digital marketing strategy that meets business objectives.
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
Digital Marketing Online Short Course
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