About the course
A strong digital marketing plan is crucial to stay competitive and visible in the modern market. The UCT Digital Marketing online short course explores how digital marketing shapes organisations’ ability to connect and resonate with their audiences in the digital realm, ultimately driving business objectives. Framed within the distinctive social context of South Africa, this course navigates the essential components of an efficient digital marketing strategy, recognising the necessity for a nuanced approach. Over six weeks, you’ll gain valuable insights and practical tools to implement industry best practices across various digital marketing facets. Among other topics, you’ll explore website development, content creation, and social media promotions.
You’ll also gain an in-depth understanding of the impact of web analytics and search engine optimization (SEO), the core elements of a successful content marketing strategy, and the evolution of online advertising. Additionally, you’ll dive into the strategic role of influencer marketing within the broader digital marketing strategy. Through exposure to research, case studies, and insights from Dr Nqobile Bundwini, the Course Convener, you’ll be able to craft and launch a digital marketing strategy that meets business objectives.
If you’re interested in digital marketing, UCT offers a learning opportunity best suited to marketing professionals – whether they’re already working in the field or looking to break into it – and business owners seeking to improve their brand's online visibility and harness the potential of their online audiences. The UCT Digital Marketing online short course offers a solid introduction to digital marketing, making it a valuable learning opportunity for newcomers to the field. The online learning experience is tailored to the individual needs of each student, with a dedicated student support team available 24/7 to provide assistance as needed. No prior qualifications are necessary to enrol in this course.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: An overview of digital marketing
- Module 2: Website design and analytics
- Module 3: Search engine optimisation
- Module 4: Online copywriting
- Module 5: Online advertising and email marketing
- Module 6: Social media marketing
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Phone: +27 (0)21 100 6668
Email: admissions@getsmarter.com
Digital Marketing Online Short Course
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