About the course
In today's experience economy, the ability to organise unforgettable events that resonate with contemporary audiences is highly prized. Pursuing a career in this field can be exceptionally fulfilling, but success requires a solid grasp of the latest principles, practices, and concepts.
The Events Management online short course from the University of Cape Town (UCT) offers a holistic approach to event planning, providing exposure to diverse practical skills in this field. With the guidance of industry professionals, you'll learn how to pitch for events, manage suppliers and service providers, develop an event budget, and execute marketing strategies using different platforms.
You'll also discover the concept of event greening, learning how to design and execute various events, ranging from brand activations and weddings to sporting contests, with confidence.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Introduction to events management
- Module 2: Event role players
- Module 3: Bidding and securing an event
- Module 4: Event organisation and project management
- Module 5: Event operations and logistics
- Module 6: Event design and decor
- Module 7: Financial management of events
- Module 8: Event marketing and sponsorship
- Module 9: Risk management
- Module 10: Sustainable events and event greening
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Events Management
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