Foundations of Business Management

About the course

The conventional method of managers working within business silos is slowly disappearing. Instead, they now require an integrated and comprehensive understanding of how an organisation operates, both theoretically and practically, to improve performance. With the knowledge gained across the management spectrum, managers can guarantee that each decision made is supported by extensive business insight.

To gain an understanding of business functions, register for the Foundations of Business Management online short course offered by the University of Cape Town (UCT). You will study several leadership and management skills and learn to create integrated business management strategies to ensure your organisation's success. Acquire skills in the areas of marketing, finance, leadership, market research, and competitive analysis to achieve your objectives.

Course content

• Orientation module: Welcome to your Online Campus
• Module 1: An introduction to business management and the business landscape
• Module 2: Management and leadership
• Module 3: Foundations of financial management and budgeting
• Module 4: Customer focus and market research
• Module 5: Competitive advantage: SWOT and other strategic tools
• Module 6: Marketing
• Module 7: Business innovation and creative problem-solving
• Module 8: Quality assurance and sustainability

Registration

This course is offered by GetSmarter. Enrol and pay directly with the course provider.

More information

Foundations of Business Management

 

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