Fundamentals of Behaviour Change

About the course

The course aims to equip participants with the mindset and essential tools to analyse behavioural challenges, design context-appropriate solutions, and communicate for change effectively across diverse professional settings, using principles of behavioural communication to design messages and interventions that resonate with real human motivations.

Who Should Attend

The target audience is pan-sectoral and includes professionals from health, education, business, government, and NGOs – who want to understand and influence human behaviour in their work.

The course covers key foundations of behaviour change, balancing conceptual understanding with applied learning.

Course Content

1. Introduction to Behavioural Science – what it is, and why it matters for effective communication and change.
2. Understanding Human Behaviour – overview of how people make decisions, form habits, and respond to context.
3. Barriers and enablers of change – identifying psychological, social, and environmental influences.
4. Designing for behaviour change – translating insight into practical strategies for influence and engagement. Overview of behavioural communications: how message framing, timing, messenger effects, and social proof influence attention, motivation, and follow-through.
5. Empathy and context – Understanding audience mindsets and mental models to craft communications that align with their values and lived experiences.
6. Application and reflection – applying behaviour science thinking to participants’ own work challenges.

Course Cost

R 2 200 per person (Private individuals)

Bespoke corporate and organisational bookings are available — request a quote

More Information

Fundamentals of Behaviour Change