About the course
As competition in the business world intensifies, companies must utilise the latest branding techniques and promotional strategies to differentiate their products and appeal to their desired clientele. Consequently, skilled marketing professionals can play a crucial role in enhancing the financial performance of an organisation.
The Marketing online short course provided by the University of Cape Town (UCT) offers an all-encompassing perspective of the fundamental principles of marketing management. The course covers the entire spectrum of marketing, teaching students how to establish marketing objectives, construct buyer personas, and design and implement a comprehensive strategy that combines conventional channels with digital marketing best practices. As you progress through the course, you’ll receive in-depth guidance from an enthusiastic course leader and have opportunities to apply your newfound knowledge by making marketing decisions for a hypothetical company.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Understanding marketing management and planning
- Module 2: Market research
- Module 3: Branding strategy
- Module 4: The product or service plan
- Module 5: Competitive analysis
- Module 6: Traditional marketing tactics and channels
- Module 7: Digital marketing
- Module 8: The sales plan
- Module 9: Measuring marketing success
- Module 10: Putting your marketing strategy together
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Marketing
ENROL & PAY WITH GETSMARTER
= (0)