About the course
Professionals in product management require a wide range of expertise in various business areas to ensure their companies provide competitive products that align with consumers' needs. Effective product management necessitates that practitioners can perform a variety of roles.
The Product Management online short course from the University of Cape Town (UCT) offers a comprehensive understanding of the steps involved in developing, branding, launching, and managing a successful product. You'll learn how to create a product strategy and development roadmap, familiarise yourself with the product innovation process, and develop a go-to-market strategy for a new launch. Additionally, you'll have opportunities to collaborate and build professional networks with other course students.
As the course content is relevant to various industries, you'll discover that the practical skills you acquire in each module can be applied to numerous business disciplines.
This course is intended to assist working professionals in improving their career prospects by developing or enhancing their skills in successfully launching products to market. It is an excellent option for individuals in marketing, sales, user experience, business analytics, project management, information systems, and technology. Professionals who want to leverage their product development knowledge to drive business success and those seeking a practical toolkit for product management to utilise in their current or future roles will find this course beneficial.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Market sensing: Strategic analysis
- Module 2: Product strategy and roadmap
- Module 3: Product innovation
- Module 4: Product development planning
- Module 5: Go-to-market strategy
- Module 6: Product performance management
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Phone: +27 (0)21 100 6668
Email: admissions@getsmarter.com
Product Management
ENROL & PAY WITH GETSMARTER
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