About the course
The emergence of social and digital media platforms has resulted in a noticeable transformation in our consumption of traditional media. This ongoing evolution of communication channels has compelled businesses and brands to seek the expertise of public relations (PR) professionals to manage their public perception and ultimately drive positive business outcomes.
If you aspire to become a strategic and proactive PR manager, consider enrolling in the Public Relations online short course offered by the University of Cape Town (UCT). This course provides an excellent opportunity to elevate your career in PR by equipping you with the latest tools and tactics for effective PR in the digital age. Throughout the 10-week course, you'll acquire the skills to develop your PR plan and gain the confidence to foster strong public relationships and communication strategies.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Introduction to public relations
- Module 2: Managing relationships with stakeholders
- Module 3: Content creation and management
- Module 4: Building valuable relationships
- Module 5: Online public relations (Web PR)
- Module 6: Public relations and social media
- Module 7: Public relations activities and events
- Module 8: Crisis and reputation management
- Module 9: Measuring, tracking, and evaluating public relations activities
- Module 10: Creating a public relations plan (PR plan)
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Public Relations (PR)
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