About the course
Even with the advent of various business models, sales remain a crucial source of revenue for many companies. Therefore, sales management is vital to any business operation as it can significantly affect the company's bottom line.
The Sales Management online short course offered by the University of Cape Town (UCT) is designed to equip you with the skills necessary to succeed in this crucial field. The course aims to provide practical and relevant skills, enabling you to understand the best practices in personal selling and build, motivate, train, and assess a sales team effectively. Additionally, you will learn about cost analysis, CRM selection, pricing strategies, and measuring business impact.
Furthermore, the course will allow one to engage in class-wide online discussions on topical issues like closing techniques and recruitment challenges. The discussions aim to help you gain confidence in leading the sales function in any organisation alongside the course content.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Sales and marketing in the 21st century
- Module 2: The personal selling function
- Module 3: Stages in the personal selling process
- Module 4: Sales forecasting, budgeting, and pricing strategies
- Module 5: Sales planning and recruitment
- Module 6: Sales training and development
- Module 7: The role of technology in sales and sales management
- Module 8: Leadership, management and compensating the sales team
- Module 9: Analysis and evaluation of sales team performance and customer management
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Sales Management
ENROL & PAY WITH GETSMARTER
= (0)