About the course
With the rise of digital technologies, adopting new online and optimisation strategies has become imperative. As a contemporary business owner or professional, having a grasp of search engine optimisation (SEO) is crucial to bolstering your enterprise’s online presence and ultimately triumph.
The Search Engine Optimisation online short course offered by the University of Cape Town (UCT) ensures that your business is maximally visible on search engine results pages. This course is designed to equip you with the expertise to implement your own SEO tactics and strategies, including modules on conversion tracking, attribution, and user experience enhancements in line with the latest SEO best practices. You will acquire essential principles and practical skills to drive more traffic to your website by crafting optimised content using contemporary SEO tools, including Google Analytics 4. The opportunity to practise on a live eCommerce WordPress site will enable you to offer in-demand SEO services to clients and enhance your website’s ranking.
This course caters to both experienced digital marketing professionals and newcomers. Professionals can refine their skills with the latest SEO practices, tools, and ethical considerations, while novices gain a thorough understanding of SEO, content strategies, website structures, and analytics tools. Business owners and entrepreneurs will also benefit from learning practical optimization strategies that can be immediately implemented within their context. This course offers a certificate from Africa’s leading university, providing validation to marketers, web professionals, and those starting a career in SEO.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: SEO in the current digital landscape
- Module 2: SEO updates and trends
- Module 3: HTML, site architecture, and technical factors
- Module 4: Google Analytics, SEO goal setting and SEO tools
- Module 5: Content strategy
- Module 6: Writing for the web
- Module 7: Inbound marketing
- Module 8: PPC, AdWords, and paid advertising
- Module 9: Advanced analytics and strategy
- Module 10: Reporting for client satisfaction
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Phone: +27 (0)21 100 6668
Email: admissions@getsmarter.com
Search Engine Optimisation (SEO)
ENROL & PAY WITH GETSMARTER
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