Search Engine Optimisation (SEO)

About the course

With the rise of digital technologies, adopting new online and optimisation strategies has become imperative. As a contemporary business owner or professional, having a grasp of search engine optimisation (SEO) is crucial to bolstering your enterprise’s online presence and ultimately triumph.

The Search Engine Optimisation online short course offered by the University of Cape Town (UCT) ensures that your business is maximally visible on search engine results pages. This course is designed to equip you with the expertise to implement your own SEO tactics and strategies, providing you with a competitive edge in the marketplace. You will acquire essential principles and practical skills to drive more traffic to your website by crafting SEO-optimised content. The opportunity to practise on a live eCommerce WordPress site will enable you to offer in-demand SEO services to clients and enhance your website’s ranking.

Course content

• Orientation module: Welcome to your Online Campus
• Module 1: SEO in the current digital landscape
• Module 2: SEO updates and trends
• Module 3: HTML, site architecture, and technical factors
• Module 4: Google Analytics, SEO goal setting and SEO tools
• Module 5: Content strategy
• Module 6: Writing for the web
• Module 7: Inbound marketing
• Module 8: PPC, AdWords, and paid advertising
• Module 9: Advanced analytics and strategy
• Module 10: Reporting for client satisfaction

Registration

This course is offered by GetSmarter. Enrol and pay directly with the course provider.

More information

Search Engine Optimisation (SEO)

 

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