About the course
Social media has revolutionised the way businesses communicate with their customers. Platforms that were once mainly used for personal networking have become essential marketing tools. Today, most companies must have a well-thought-out strategy to effectively reach customers via social media.
The University of Cape Town (UCT) Social Media Marketing online short course is designed to teach students how to develop these marketing strategies. It introduces the local social media landscape and delves into key principles and practical tools to improve a company’s social presence.
Additionally, the course explores how to manage a social media community and use the appropriate channels to generate leads and drive sales. Upon completion of the course, students will have a comprehensive social media marketing strategy that aligns with their company’s business objectives.
Course content
- Orientation module: Welcome to your Online Campus
- Module 1: Navigating the social media landscape
- Module 2: Applying a social media content strategy
- Module 3: Creating content that drives engagement
- Module 4: Managing a social media community
- Module 5: Advertising on social media
- Module 6: Measuring and optimising a social media marketing strategy
- Module 7: Social media marketing management
- Module 8: Consolidating a social media marketing strategy
Registration
This course is offered by GetSmarter. Enrol and pay directly with the course provider.
More information
Social Media Marketing
ENROL & PAY WITH GETSMARTER
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