Sports Management: Business Principles in Sport

About the course

The sports industry is going through an unparalleled level of transformation, largely driven by technological advancements, changes in consumer behaviour, and the emergence of eSports. Responding to these developments requires skilled professionals with a broad range of management skills, including marketing, sponsorship, events management, coaching, technology, media, and administration.

If you are interested in pursuing a career in sports management, the University of Cape Town (UCT) has an online short course that can help you refine your business management knowledge and apply it in the context of the sports industry. The Sports Management: Business Principles in Sport online short course covers a range of sports-specific business strategies and offers opportunities for personal reflection. Registering for this sports management online course allows you to develop the core competencies necessary for success as a sports manager.

Course content

• Orientation module: Welcome to your Online Campus
• Module 1: An introduction to sports management
• Module 2: Understanding different sport sectors
• Module 3: Foundational business principles for sports management
• Module 4: Legislation, policy, and governance
• Module 5: Communication and stakeholder management
• Module 6: Marketing and resource management
• Module 7: Performance management for organisations and teams
• Module 8: The future of sport

Registration

This course is offered by GetSmarter. Enrol and pay directly with the course provider.

More information

Sports Management: Business Principles in Sport

 

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