Digital IP and E-commerce – Protecting your online assets

  • Course Date: 7 - 8 September 2026
  • Location: Hybrid online and in person
  • Time: 9h00 - 12h00
  • Duration: 6 hours
  • Application Deadline: View course provider schedule

About the course

In the "twin peaks" model of financial services regulation, introduced by the FSR Act, the regulating authorities of the financial services sector are divided into two centres: the Prudential Authority and the Financial Sector Conduct Authority. The Conduct of Financial Institutions ("CoFI") bill means further developments in the industry.
This eight-hour course aims to demystify the relevant legislation that governs the twin peaks regulatory environment and aid participants in understanding the fundamentals of the CoFI bill.

In a digital-first economy, online content is your most valuable asset—and your most vulnerable. This practical course equips creators, businesses, and platform operators with the legal and strategic tools to protect digital content, manage IP risks on e commerce platforms, and implement effective digital rights management (DRM). Learn how to safeguard your brand, enforce your rights, and navigate online infringement in an era of rapid technological change.

Course content

1. Understanding digital IP in the online economy 

  • What counts as digital intellectual property
  • Copyright, trademarks, trade secrets, and digital assets
  • Ownership, licensing, and user generated content considerations
2. Online piracy and digital content theft 
  • Common forms of online piracy (stream ripping, file sharing, scraping, AI driven copying)
  • How infringers operate and why digital content is vulnerable
  • Legal remedies and practical enforcement strategies 

3. IP Infringement on E-commerce platforms 

  • How infringement occurs on marketplaces (counterfeits, unauthorised reselling, brand impersonation)
  • Platform liability and safe harbour rules
  • Notice and takedown procedures (local and international)
  • Monitoring tools and brand protection strategies 

4. Digital rights management (DRM) and technological protection measures 

  • DRM technologies and their legal status
  • Watermarking, fingerprinting, access controls, and encryption
  • Balancing user experience with protection
  • Anti circumvention laws and enforcement 

5. Online content protection strategies 

  • Contracts, licensing, and terms of service
  • Using metadata, automated monitoring, and AI based detection
  • Social media brand protection
  • Evidence gathering for online infringement cases

Registration

Register and enrol directly with the course provider.

More information

Read more: Digital IP and E-commerce – Protecting your online assets
Email: lawshortcourses@uct.ac.za
Phone: +27 (0)21 650 5719


REGISTER WITH LAW@WORK
Price: R3,300.00