UCT Digital Marketing Strategy bundle

Course Date: View course provider schedule
Location: Online
Time: 7-10 hours per week
Duration: 24 weeks
Application Deadline: View course provider schedule

About the course

This bundle combines theory and practice to provide you with the insights and tactics you need to excel in today’s fast-moving digital marketing landscape. Over the duration of the three courses, you’ll develop the skills and knowledge to build, action, and optimise an integrated marketing strategy. You’ll discover how you and your team can use tools such as web design, SEO, online copywriting, email, and social media marketing to create a cohesive and personalised cross-platform brand narrative. You’ll also learn to harness big data and marketing analytics to drive decision-making and promote profitable customer relationships. Finally, you’ll gain a grounding in the foundations of marketing management, which in turn will empower you to build a strong brand identity that reaches and retains customers across a range of online platforms.

Course content

Course 1: Digital Marketing online short course
Reach and retain customers through enhanced targeting and personalisation. Gain a grounding in various online tools and platforms, learn how to create a consistent brand narrative, and uncover ways to develop an integrated digital strategy that aligns marketing priorities with business goals.
Course 2: Marketing Analytics: Strategy and Decision-Making online short course
Drive strategic marketing decisions by harnessing the power of data. Explore practical techniques to better understand your customer; uncover the impact of emerging trends and privacy frameworks on the future of marketing; and learn how to create data-driven outcomes that optimise return on marketing investment.
Course 3: Marketing online short course
Discover the fundamentals of marketing management and apply your learnings in a real-world business scenario. Learn how to create marketing goals and buyer personas, conduct market research and effective competitor analyses, and develop and implement an integrated marketing strategy that adheres to a fixed budget.